Brand
Homage
Legendary Comfort
Homage is a storytelling partner for iconic pop culture and sports leagues. But at the base of that is our blank go-to business built with Legendary Comfort. Working with the SVP of Brand, SVP of Product, and Marketing Team I helped create a storytelling strategy for a range of FW/SS go to market campaigns.
Homage
Legends Never Die
Homage was looking for a campaign to last through the MLB Season. Based on the iconic moment from Babe Ruth in the film The Sandlot, we landed on Legends Never Die. I worked closely with the SVP of Brand on how to bring the product story and the league wrapper to life.
Naadam
Outerwear
Naadam created versatile outer layers for all occasions. As the brand assortment grew, we were tasked with creating a micro-campaign around the launch. I worked closely with the creative director and VP of Marketing on strategy and bringing it to life.
Naadam
The Summer Shop
Naadam aimed to establish the brand as a go-to destination for year-round comfort. With a gorgeous summer collection of lightweight knits and cottons, it was crucial to create a splash with a larger brand moment. We launched our summer shop with revamped typography, versatile elements across all channels, and cemented our presence in the fashion world beyond cashmere.
Naadam
The Cashmere Wars
Naadam didn't shy away when a competitor continuously used our brand in their ads. Instead, we turned it into a one-day campaign filled with nostalgic quotes, memes, and moments.
The result? A boost in community engagement, conversations, and sales. During the week of our social posts, site traffic jumped by 43% year-over-year, while sales soared by 47%
Package Free Shop
Show Us What You Are Made Of
For our #ShowUsWhatYouAreMadeOf campaign, Package Free rallied brands to embrace natural ingredients. Collaborating with my team, I helped devise the digital strategy, coordinated and art directed the photoshoot, and work with creators to craft visuals that truly resonated with our audience across all digital channels and OOH.
The Sill
2020 Mother’s Day
The Sill was looking to touch hearts for one of their biggest holidays - Mother’s Day. I rallied the team to gift the moms in all of our lives a plant, film their reaction, and bring a micro-campaign to life.
Naadam
Licensing Collaborations
I led Naadam's first-ever licensing deal, launching with Peanuts to appeal to a wide range of customers. Given Snoopy's comeback among Gen Z, we executed a full 360 marketing approach and secured an exclusive feature in WWD. The collection was picked up by publications like People Magazine, Yahoo, and The Strategist. It was so successful that we even created a summer line!
Girl Gang
Digitizing the Collective
Girl Gang, an NYC-based collective, spotlights marginalized women and non-binary creatives worldwide. I worked with the founders during the company's inception, transitioning from in-person events to a digital Instagram gallery amid COVID. Later, I contributed to a brand refresh with a team of designers, resulting in a dynamic personality and branded social media series.