My career started, unexpectedly, as a plant influencer. From there I moved into content production and social, and somewhere along the way I found myself working brand, full stop.

Over the past decade, I've built the narrative framework behind hundreds of product launches, led brand campaigns that moved the needle on traffic and sales, and directed everything from concept to full production. Today, I lead go to market strategy from start to finish, working cross functionally across every team involved. I like to say I'm the one at the table with the picture of the puzzle on the box, ready to put the pieces together.

Anytime I'm thinking about a brand, I'm thinking about its community from every angle. Who they are, what they need to hear, and what would actually make them stop and pay attention. That's the lens I bring to everything I do, whether it's a single email or a season-long campaign strategy.

If you're building something and need a partner who can think through both the strategy and the story, I'd love to talk.